Printing guidance
Pantone color printing helps control signature brand colors
Pantone color printing uses spot colors to help keep brand colors more consistent across production than CMYK-only artwork. It is often considered for logos, signature color blocks, premium cartons, sleeves, and rigid box wraps.
Options
Common options
- Pantone spot color for logos or main brand color areas.
- CMYK plus one or more spot colors when artwork needs both images and controlled brand accents.
- Press proof or production sample review before mass production when color is critical.
Fit
Compatibility notes
- Commonly used on white card paper, printed sleeves, folding cartons, and paper wraps.
- Can be paired with matte or gloss lamination, but color should be checked after finish selection.
- Foil, embossing, and spot UV can support the visual system, but each adds setup and sampling considerations.
Cost
Cost and MOQ drivers
- Number of spot colors and whether CMYK is also used.
- Proofing requirements, color tolerance, and approval rounds.
- Paper surface, finish selection, and production quantity.
- Artwork complexity and whether multiple SKUs share the same color system.
Quote
What to prepare for quote
- Pantone code or approved color reference.
- Artwork file and indication of which areas use spot color.
- Target material, finish, and product structure.
- Quantity, SKU count, sample requirement, and destination country.
